Alfred

Marketing

“You don’t need more leads. You need fewer leaks.”

🚨 Full-Spectrum Marketing Intelligence

If you don’t know what’s broken, you can’t fix it — and if you don’t fix it, you’ll bleed cash. m1.png This is where we turn chaos into clarity.

I’m Richard Sawatsky, and I built Alfred — an AI-powered marketing analysis engine that tears through your data and shows you exactly what’s working… and what’s not.
Whether it’s poor SEO, weak CTAs, slow page loads, or a brand that confuses more than it converts — Alfred finds the leaks.

🔍 What We Deliver

This isn’t another checklist SEO scan.
This is a forensic marketing audit powered by AI, tailored to your niche and goals.

1. Internal Marketing Breakdown

  • On-page SEO health and keyword indexing
  • Core Web Vitals: speed, mobile, accessibility
  • Funnel diagnostics: contact forms, CTA effectiveness, bounce traps
  • Brand consistency: tone, trust signals, visual hierarchy
  • Automation leaks: CRM response lag, retargeting failures
  • Google Business, metadata, and sitemap integrity

2. Competitor Intelligence

  • Who dominates your search terms — and how
  • SERP and backlink comparison
  • Keyword clusters your rivals rank for (and you don’t)
  • Tech stack and conversion flow teardown
  • Visual tone, ad copy, and audience analysis

3. Actionable Opportunity Map

  • Quick wins: the first 5 things we fix now
  • Long-game strategy tailored to your vertical
  • AI-powered tool suggestions (email flows, content schedulers, bots)
  • Bonus: ChatGPT/Claude prompt stack to automate what you hate

🤖 Why Use Alfred?

Because Alfred is not another SEO plugin.
He’s a full-stack marketing co-pilot, built to scan, scrape, and suggest — all in real time.

  • Built in Python, trained on hundreds of audit templates
  • Uses AI to detect friction in design, flow, and copy
  • Recommends tool stacks based on your actual gaps
  • Ranks fixes by ROI — not buzzwords

“We don’t just show you what’s wrong — we help you fix it.”

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📈 Your Deliverables

Every Founder-level audit includes:

  • ✅ Personalized Audit Report (PDF + web view)
  • ✅ You vs. Them Scorecard
  • ✅ AI-Powered Automation Strategy
  • ✅ On-Call Implementation Support
  • ✅ Live Debrief + Walkthrough

Need help fixing it? We can help train your team, write the prompts, or deploy Alfred on your stack.

🔍 SEO That Actually Works

This isn’t about stuffing keywords.
It’s about ranking for intent-rich terms that bring in buyers.

We optimize:

  • Metadata + alt tags
  • Homepage keywords and headings
  • Internal linking and crawlability
  • Blog structure for topic clusters
  • Schema markup (LocalBusiness, FAQs, Reviews)

And we do it backed by data, not guesswork.

🎯 Deep Brand Analysis

Behind every weak conversion rate is a clarity problem.
We analyze:

  • Your messaging hierarchy
  • Visual brand alignment
  • Social proof visibility
  • Email touchpoints + autoresponder logic
  • Blog/article structure for SEO value

With Alfred watching the backend and me analyzing the frontend, we deliver a tactical clarity report that shows:

  • What to cut
  • What to fix
  • What to double down on

🧠 The Founders Strategy Report

Only 30 seats available. Once filled, the price increases.

You’ll Get:

  • 🔬 SEO & Brand Audit
  • 📊 Competitor Gap Analysis
  • 🧠 AI-Powered Recommendations
  • 🔧 Fix List Ranked by ROI
  • 📄 PDF Report + Implementation Roadmap
  • 🤝 Live Consult with Richard
  • 🧠 Bonus: Claude + ChatGPT automation scripts for your stack

Past clients uncovered thousands in missed monthly revenue — just by fixing what they didn’t know was broken.

🔥 Total Value: $999+

Founders Tier Launch Special: $49

🛡️ Grant-Supported Onboarding

Nonprofits, community projects, and solo founders:
Ask us about funded audit programs — we want to support builders with vision.

📞 Ready to Find Out What’s Really Holding You Back?

  • Schedule your full audit with Richard + Alfred
  • Fix leaks in your brand, website, or lead gen
  • Use AI to close every gap — without wasting months

👉 Contact Richard »
📱 506-233-6547
💬 Or book directly: Book Your Founders Audit Now

“You don’t need more content. You need more clarity.”

RideShareCompany Digital Presence Audit

Website UI/UX

Clarity & User-Friendliness: RideShareCompany’s website has a clean, one-page design that immediately introduces its core offering as “the all-in-one mobility app in Canada”. The navigation menu is straightforward (sections for Rider, Driver, Business, etc.), and key actions like “Request a Ride Online” and “Become a Driver” are visible. For a first-time user, the site conveys what RideShareCompany is (a ride-hailing and delivery service) without confusion. The service categories (RideShareCompanyX, RideShareCompanyXL, RideShareCompanyPET, etc.) are explained with simple labels and icons under “Our Services”, which is helpful in understanding options. Overall, the strengths of the UI include a modern layout, mobile-friendly responsiveness, and consistent branding (the tagline “Go Anywhere, Anytime” is prominent, reinforcing brand identity).

Areas for Improvement: Despite its clean look, the website could better drive conversion for newcomers. For example, the calls-to-action to download the rider/driver apps are somewhat hidden at the bottom footer. Making a “Download the App” button more prominent (e.g. near the top banner) would improve user onboarding. Additionally, while the site highlights features and values (safety, affordability, 0% commission for drivers), it lacks human touch. There are no visible testimonials or photos of real drivers/riders – adding a section with local success stories or customer testimonials could build trust. The content currently is mostly generic marketing copy; incorporating human elements (like a quote from a Moncton rider or a driver profile) would reinforce RideShareCompany’s community focus rather than feeling too corporate. Finally, clarity could be improved by explaining to first-timers how to use the service – perhaps a brief “How RideShareCompany Works” video or diagram. Right now, the assumption is users will intuitively go to the app, but a walkthrough could help those unfamiliar with ride-hailing apps.

Brand Personality on Site: RideShareCompany’s brand personality comes through as innovative and community-oriented in the text, but it could be stronger visually. The “About RideShareCompany” section explicitly states a mission of “reshaping the way people move” and prioritizing “cities that prioritize people over cars”, which conveys socially conscious values. This is a strong message, aligning RideShareCompany with sustainability and community improvement. However, the site’s tone is very polished and broad (e.g. talking about “revolutionizing the transportation landscape”). To better communicate personality, RideShareCompany might infuse more local flavor – for instance, showing an image of Moncton’s skyline or a driver at a known local spot could localize the experience. In summary, the UI/UX is user-friendly and consistent, but RideShareCompany can improve the first-time user experience by surfacing app download links and adding authentic, local touches that let visitors “meet” the community behind the brand.

Social Media Presence

RideShareCompany maintains profiles on Facebook, Instagram, TikTok, YouTube, and LinkedIn, ensuring a broad social presence. Below is an overview of each platform’s status (as of mid-2025), along with content frequency and engagement:

  • Facebook: Approximately 724 Page Likes and ~1,000 Followers – a modest following. The Facebook content is a mix of promotional posts and announcements (e.g. calling on users to “hop on board and enjoy the fast, reliable service” or highlighting driver benefits). Posting frequency is relatively low (roughly a few posts per month). Engagement appears minimal – recent posts have only a handful of likes or comments (the page shows only “2 talking about this”, indicating limited active discussion). A positive is that RideShareCompany’s branding is consistent here (using hashtags like #Moncton #RideShareCompany on posts), but the tone skews *corporate. For instance, a typical post might be *“Flexible hours, great earnings, and endless freedom—experience the day-to-day life of a RideShareCompany driver!” – informative, but more advertorial in tone. There isn’t much evidence of two-way interaction (few user comments, and no visible replies from RideShareCompany).

  • Instagram: Follower count appears to be in the low hundreds (exact number not publicly shown without login, but likely under 1K based on engagement). Content on Instagram is primarily polished images with captions that echo the brand’s slogans. They have posted reels and static posts highlighting features (for example, a post about saving time: “Save time, make memories. Get there fast with RideShareCompany!” which had virtually no engagement). Posting frequency on IG also seems sporadic – posts are spaced out by weeks or months. The engagement per post is very low (often 0–1 likes as seen in some recent posts), indicating that the audience isn’t yet active. There may have been a promotional giveaway in partnership with a local university account (e.g. a Valentine’s contest to win ride credits by following @RideShareCompany) which is a smart idea to grow followers, but overall, the content that resonates is unclear due to the low interactions. The tone on Instagram is similar to Facebook – fairly impersonal and marketing-driven, with an emphasis on taglines and hashtags rather than personal stories.

  • TikTok: Around 1,075 Followers on TikTok and a total of 100+ likes across all videos. This follower count is on par with Facebook/Instagram, indicating a small but growing presence. TikTok content from RideShareCompany includes short video clips (likely showcasing the app’s benefits or quick driver/rider snippets). The videos so far have garnered modest likes (on the order of tens of likes per video, given ~112 total likes). Posting frequency on TikTok isn’t high – presumably occasional posts rather than a daily stream. However, TikTok offers RideShareCompany a good opportunity: one or two viral local videos (perhaps a fun trend or a community challenge involving RideShareCompany) could greatly expand reach. Currently, though, there’s no evidence of any video “taking off.” The content tone seems promotional here as well (e.g. videos with on-screen text advertising features or using trending sounds with captions about RideShareCompany’s service). To succeed on TikTok, a more casual, human approach might be needed – content that’s less like an ad and more like a story or local meme could perform better.

  • YouTube: RideShareCompany’s YouTube channel (handle *@RideShareCompany) has virtually no subscribers (only *1 subscriber as of now) and about 70+ videos uploaded. The videos likely include short promos or how-tos (possibly the same content repurposed on TikTok/Instagram Reels). The lack of subscribers indicates that YouTube is not yet a significant channel for audience engagement – essentially, it’s being used as a video hosting platform rather than a community. Views on these videos are presumably low, given the subscriber count. Posting frequency might be relatively higher here (73 videos is quite a lot – perhaps they uploaded many short clips or YouTube Shorts). What’s missing is discoverability: none of these videos have gained traction. A quick audit of titles/descriptions might reveal they are not optimized for search (for example, if titles are just slogans, they won’t attract organic viewers). There is potential to integrate YouTube content with the website (e.g. embed an explainer video on the homepage) to get more value from these videos. Currently, as a social channel, YouTube is underperforming.

  • LinkedIn: RideShareCompany’s LinkedIn page is very small, with *26 followers. Given the company’s size (~11–50 employees) and local focus, LinkedIn is understandably not a major reach vehicle. Posts on LinkedIn (if any) receive only a few likes. The content here appears to mirror their other platforms (announcements, perhaps recruitment or franchise opportunities). The tone is professional, aligning with LinkedIn’s environment. This channel could be useful for employer branding (showcasing team culture or driver recruitment), but at present it’s minor. One observation: a LinkedIn post from a couple of months ago referenced *“heartfelt driver highlights” and used hashtags like #DriveWithEase #MaximizeEarnings – implying RideShareCompany has started to share driver stories in a corporate context. That’s a good direction, though with only 26 followers, the impact on LinkedIn is limited.

Content Patterns & Engagement: Across all platforms, RideShareCompany’s best-performing content pattern is not immediately evident – primarily because engagement levels are very low across the board. No post appears to have broken out with significant likes or comments. That said, content that involves local relevance or human stories would logically perform better. For example, a Facebook post that gave a glimpse into a RideShareCompany driver’s day might get a few comments (drivers or friends tagging people). In contrast, purely promotional posts (“Download the app now!” type messaging) typically see little interaction. The tone overall leans corporate/promotional rather than conversational. There isn’t much humor or personality in the posts yet – a stark difference from, say, Lyft’s historically playful tone or Uber’s community storytelling.

When comparing RideShareCompany’s engagement to *national brands, the gap is significant. Uber’s main Facebook page has over *22 million followers and Uber’s Instagram has around 2 million followers – these brands see thousands of interactions on their posts. Lyft also has on the order of hundreds of thousands of followers on major platforms. Obviously, RideShareCompany as a new local startup cannot match those numbers, but it’s useful to note the contrast. Uber and Lyft also tend to incorporate more dynamic content – for instance, Uber frequently shares videos, contests, and community impact stories, and even responds quickly to user comments on Facebook (sometimes within minutes). This kind of responsive, engaging presence sets a benchmark for customer interaction.

Compared to *local competitors, RideShareCompany’s social following is also behind. For example, Uride – a Canadian rideshare that operates in Moncton and other cities – has about *13–14k Facebook likes and ~15k followers on Facebook, and roughly 16k Instagram followers. That’s an order of magnitude higher reach than RideShareCompany in the same region. Uride’s content tends to emphasize its local roots and announcements (e.g. an Instagram post announcing “Hey Moncton, we’ve arrived!” with local pride). The higher Uride engagement suggests that RideShareCompany has room to grow in capturing the local audience’s attention. RideShareCompany’s estimated market share in Greater Moncton is only around 5%, which correlates with its limited social media footprint – they are a small player trying to build awareness.

Tone – Corporate vs Personal: Currently, RideShareCompany’s social media voice is *informative but impersonal. The posts read like marketing department copy, focusing on features and benefits (“fast, reliable service”, “0% commission”, etc.) rather than storytelling. There’s an opportunity for RideShareCompany to humanize its tone. For instance, Lyft’s social strategy historically included a friendlier, fun persona (they once even encouraged things like fist-bumping drivers, highlighting a more personal vibe). RideShareCompany can find a middle ground that suits its brand: perhaps a warm, community-oriented voice that celebrates local drivers and riders. So far, the occasional use of exclamation points and hashtags is the extent of RideShareCompany’s personality – injecting more *authentic voice (for example, using first-person narratives: “Meet John, one of our first RideShareCompany drivers in Moncton…”) could make the content more relatable.

In summary, RideShareCompany’s social presence is in its infancy. The company has established the necessary accounts and maintains branding consistency (same handle @RideShareCompany, same colors/tagline), which is a *good foundation. The next step is clearly to increase the *frequency and quality of engagement on these platforms. Benchmarks for a brand at this stage might be to aim for, say, 2–3 posts per week on Facebook/Instagram, 1–2 TikToks per week, and active engagement with any comments. Right now, the baseline engagement is near zero; a realistic short-term target might be to get, for example, an average of 10+ likes per Facebook post and a few comments, and similar modest numbers on Instagram – essentially to start building a core community of engaged followers. From there, growth can accelerate if a post or campaign strikes a chord (for instance, a contest or a viral TikTok).

SEO & Discovery

Current SEO Strengths: RideShareCompany’s online presence benefits from a unique brand name – searching “RideShareCompany Moncton” or “RideShareCompany” will immediately surface the company’s website and related pages. The site itself is modern and likely technically sound (mobile-friendly, HTTPS, etc.), which are table stakes for SEO. The inclusion of a blog-like “Help Center” (support site) might provide some indexed content (e.g. driver FAQs, how-to articles) that could capture niche search queries (like “how to become a RideShareCompany driver”). Additionally, RideShareCompany has garnered a bit of press coverage for its expansion (e.g. local news sites reporting on the Saint John launch). Such articles provide backlinks and mentions that can improve search visibility for the brand name.

However, there are notable SEO weaknesses at this stage. The website is very light on textual content that contains the keywords a potential customer might search. For instance, a user in Moncton who doesn’t know RideShareCompany might search “rideshare in Moncton” or “Moncton taxi alternative.” In those generic searches, RideShareCompany does not rank at all on the first page (competitors like Uride and Poparide show up instead). The homepage doesn’t explicitly mention “Moncton” or other target locales in its visible text, which is a missed opportunity for local SEO. Likewise, important keywords like “ride-hailing,” “delivery service,” “Uber alternative,” etc., are not prominent in headings or the title tag (the homepage title is “Ride, Explore & Connect With The World Together – RideShareCompany,” which is catchy but not very keyword-rich). Without on-page optimization, Google may not associate RideShareCompany with the ride-sharing category strongly enough.

RideShareCompany also lacks a content engine that would boost SEO. There is no blog or news section on the site where they regularly post articles. Competitors or analogous services often maintain blogs with topics like “Safety tips for riders,” “Exploring Moncton with rideshare,” or “Driver spotlight: [Name]’s story” – these kinds of posts can attract long-tail search traffic and signal site freshness. RideShareCompany’s site currently is static. Moreover, the YouTube videos, while numerous, are not being leveraged for SEO. For example, embedding YouTube videos on the site with descriptive transcripts could help capture search queries (and also make the site more engaging). Right now, those videos are essentially invisible to search engines (since the YouTube channel is not driving traffic).

Quick-Win SEO Suggestions:

  • On-Page Optimization: Update the homepage and key pages with strategic keywords. This can be done in a natural way: e.g., add a tagline or an introductory sentence like “RideShareCompany is a local rideshare and delivery app in Moncton, New Brunswick, offering fast, affordable rides.” Currently, the absence of “Moncton” on the page is a drawback for local search. Ensure title tags and meta descriptions include relevant terms (for example, a title tag like “RideShareCompany – Fast Rideshare in Moncton & Delivery Service App” could help). Simple content tweaks could make RideShareCompany rank for “Moncton rideshare” queries, which it presently does not.

  • Local SEO & Listings: While not explicitly mentioned in the task, it’s worth ensuring RideShareCompany is listed on Google My Business and other local directories for Moncton. If someone searches on Google Maps for “taxi or rideshare Moncton,” RideShareCompany should appear. Given Uber is not operating in Moncton (as of recent reports), there is an opportunity for RideShareCompany to fill that void in local search results. Verifying the business on Google with proper categories (Transportation Service, Delivery Service, etc.) will aid discovery.

  • Content Marketing (Blog/Resources): Implement a blog or resource center on the website. “Quick wins” could include publishing a few articles that tie into popular searches or showcase RideShareCompany’s unique value. For example: a post about “Moncton’s Rideshare Options in 2025” that naturally plugs RideShareCompany (attracting those who search “Moncton Uber or alternative?”), or a piece like “5 Tips for Safe Rideshare in Winter in New Brunswick”. These not only provide SEO content but also reinforce RideShareCompany’s local expertise and commitment to the community. Even reposting snippets from those local news pieces (with permission) or writing a company update about expansions can generate keyword-rich content (e.g. mentioning all the cities RideShareCompany operates in – Moncton, Fredericton, Saint John, etc. – so that searches in those areas pick up the site).

  • YouTube Integration: Since RideShareCompany has created a number of short videos, integrate them into the site and optimize their titles on YouTube. For example, if there’s a video explaining how RideShareCompany’s delivery works, title it descriptively (“How RideShareCompany Delivery Works in Moncton – Local Rideshare App”) rather than a generic title. Then embed that video on a “How It Works” or “Delivery” page on the site with accompanying text. YouTube is the world’s second-largest search engine; a well-titled video could capture searchers on YouTube itself (where presumably people might search “Moncton delivery service” or similar). Also, consider creating a dedicated YouTube video that targets a specific keyword – for instance, “RideShareCompany vs Uber – What’s the difference in Moncton?” and mention in the description that Uber isn’t available in Moncton and RideShareCompany is filling the gap. Such content can be a magnet for curious searchers.

  • Meta and Schema: Ensure the website has up-to-date meta descriptions that emphasize RideShareCompany’s key selling points (local, affordable rides, deliveries, 0% commission for drivers – whatever is most compelling). Implementing LocalBusiness schema markup with the company’s name, address (Moncton, NB), phone, etc., can also help search engines understand RideShareCompany’s local presence.

In the longer term, RideShareCompany can explore building backlinks by writing guest posts or press releases about its expansions and unique offerings. Right now, aside from the few news articles, the web doesn’t have many references to RideShareCompany. A quick Google of the brand doesn’t show a lot of third-party content. Encouraging satisfied users to blog or tweet about their experience, or getting listed in “things to do in Moncton” type of articles (for example, a travel blog might mention local transport options), could slowly improve RideShareCompany’s organic search presence.

Brand Personality & Content Authenticity

RideShareCompany’s brand values – affordability, community connection, and innovation – are stated clearly in its own materials. The About Us page and LinkedIn description emphasize building “a movement” and “positively influencing the lives of every rider and driver”, with a focus on sustainability and people-over-cars urban vision. This shows that internally, RideShareCompany knows what it wants to stand for: a locally-born, people-centric alternative to big rideshare companies. The challenge is translating these values into outward-facing content that users actually see day-to-day.

Currently, the communication of brand personality is somewhat inconsistent. On one hand, the tone on the website is optimistic and idealistic (e.g. “every ride is an opportunity for positive change”). On the other hand, the social media content feels more generic and transactional (focusing on rides, prices, features). The “community focus” – such as highlighting local drivers or community impact – is only subtly present. For instance, RideShareCompany has a fantastic selling point of 0% commission for drivers, which is a huge differentiator vs. Uber. That speaks to valuing its driver community. Yet, we haven’t seen a real human story illustrating this (e.g. a profile of a driver who benefited, or a testimonial from a driver who switched to RideShareCompany to earn more). Such a story would reinforce the brand’s caring, community-driven personality in a tangible way.

Similarly, brand values like sustainability (reducing emissions through ride-sharing, etc.) are mentioned in text (the site talks about lowering congestion and an eco-friendly approach), but on social media RideShareCompany isn’t yet sharing content that reinforces the eco-friendly image (no posts about reducing carbon footprint or partnering with green initiatives, for example).

Human elements vs Generic Content: At present, RideShareCompany’s external content skews generic. Posts are dominated by polished graphics, app screenshots, or stock photos with captions that could apply to any city or service. There is a noticeable absence of local faces – we don’t see pictures of actual RideShareCompany drivers, or riders giving a thumbs-up in Moncton. Introducing more human elements would greatly enhance authenticity. For example, RideShareCompany could do a weekly “Driver Spotlight” on Facebook/Instagram, with a photo of the driver (with their permission) and a short blurb about them (how long they’ve been driving, their favorite local restaurant, etc.). This not only creates relatable content but also subtly encourages drivers to share those posts (extending reach). On the rider side, featuring real customer testimonials (“RideShareCompany got me to the airport at 5am – lifesaver!”) or user-generated content (perhaps running a hashtag campaign for riders to share their favorite trip story) could shift the content mix from impersonal to personal.

An example of injecting human touch could be borrowed from Uber’s playbook: Uber often shares driver stories and customer feedback in their content to showcase the humans behind the service. Lyft, too, has historically highlighted how rideshare helps communities or individuals (for instance, campaigns about how Lyft helps drivers pay for college, etc.). RideShareCompany can underline its community focus by highlighting its role in the local community – maybe sponsoring a local event or volunteering (if they do any community service, that should be amplified on social). As a local brand, RideShareCompany has an advantage here: it can be more community-specific than Uber/Lyft ever would. For instance, a short video interviewing people at a Moncton farmers’ market about RideShareCompany (or offering free rides for a community cause) would both demonstrate values and create shareable content.

To summarize RideShareCompany’s brand personality: the ingredients are there (local, friendly, innovative, community-driven), but they are not yet coming through strongly in public content. The messaging needs to shift from “we are a service you can use” to “we are your local rideshare community.” Authenticity will come from real voices – be it drivers, employees, or loyal customers – appearing in RideShareCompany’s narrative. The company should aim to have someone visiting their Facebook or Instagram feel the community vibe (e.g. seeing familiar local places, faces, and language) rather than seeing what currently could be mistaken for a national ad campaign.

Actionable Recommendations

Based on the findings above, here are clear, constructive suggestions to improve RideShareCompany’s website and social content, with an emphasis on authenticity, consistency, and local relevance:

1. Infuse Authentic Local Content: RideShareCompany should highlight the people and community that make it unique. This means incorporating local stories on every platform:

  • Add a section to the website (or blog) for “Community Spotlights” where each month a driver or rider is featured. A short interview-style article (“5 Questions with a RideShareCompany Driver”) could be repurposed into a Facebook post, an Instagram carousel, and a LinkedIn update. Real names, real faces, and genuine quotes will make the brand feel human and trustworthy.
  • On social media, shift the content mix to about 50% human-centered posts (stories, testimonials, behind-the-scenes) instead of 100% service promotions. For example, post a photo of a driver receiving a service award or a customer exiting a RideShareCompany car with a smile (with permission). This echoes what Uber does by sharing driver stories and even safety tips via social media, which has been effective in creating engagement and loyalty.
  • Celebrate local milestones and events. If Moncton has a big event (a festival, university homecoming, etc.), create content around it (“Heading to $Event$? Take RideShareCompany – we’ll be there!”) and maybe even show RideShareCompany drivers at the event. This ties RideShareCompany to the community’s day-to-day life.

2. Increase Social Media Posting Frequency (Consistently): Consistency is key to growing engagement. RideShareCompany should establish a regular posting schedule:

  • Facebook & Instagram: Aim for at least 3 posts per week on each. For example: Monday – a motivational or informational post (e.g. quote from a driver, or a tip like “Did you know you can schedule RideShareCompany rides up to 7 days in advance?”), Wednesday – a community spotlight or user testimonial, Friday – a fun weekend-themed post or a promotion (like a discount code for weekend riders). Consistency will keep RideShareCompany appearing in followers’ feeds and signal that it’s an active service.
  • TikTok: Aim for 1-2 TikToks per week to start, focusing on trends or clever, shareable content. Given the low current engagement, RideShareCompany might try a few different content styles to see what sticks – for instance, a quick 15-second video of a day in the life of a RideShareCompany driver (fast cuts of picking up, dropping off, with a popular local song in the background) or a humorous skit about “things riders say in Moncton.” Authentic, light-hearted content can perform well. Also, interacting with local TikTok content (commenting on Moncton-related videos from other creators, etc.) can raise awareness.
  • YouTube: Since the channel exists with many videos, consider curating them into a few longer-form videos or playlists and promoting those. For example, create a YouTube video titled “Why Moncton Riders Choose RideShareCompany” that compiles short testimonials or benefits – then embed and share that. Even if YouTube isn’t the primary social network for reaching customers, it can bolster SEO and provide content to share on Facebook/Twitter. Over time, as content quality improves, the subscriber count should organically grow from its current nominal state.

For engagement benchmarks, given RideShareCompany is starting from near-zero, the initial goals should be modest but upward-trending. Perhaps target an average of 5-10 engagements (likes, comments, shares) per Facebook post within the next 3 months, and similarly ~10+ likes per Instagram post. On TikTok, aim for a few videos breaking the 500 view mark and getting 50+ likes. These are still small numbers, but achieving them would indicate a doubling or tripling of current engagement – a sign of momentum. As a stretch goal, RideShareCompany could try to reach the first 1,000 followers on Instagram (to match its Facebook/TikTok) by the end of the next quarter, perhaps using a contest or referral incentive (e.g. “Follow us and tag a friend to win a free ride”).

3. Leverage Best-In-Class Practices from Competitors: RideShareCompany can borrow ideas from what works for larger brands while keeping it local:

  • Fast Response and Interaction: Uber’s social team is noted for responding quickly to user comments and questions. RideShareCompany should make a point to respond to every comment or message on its platforms, however few. If a user tags RideShareCompany in a post (“Tried @RideShareCompany today!”), RideShareCompany should comment or share it (user-generated content gold!). This kind of responsiveness, even on a small scale, builds a loyal community. It shows there are humans behind the brand who care. Set up alerts or assign someone to community management daily.
  • Campaigns and UGC: Consider running a campaign similar to Uber’s #WhyIRide or other hashtags that encourage users to share. For example, start a #RideShareCompanyStories or #RideLocalMoncton hashtag and ask followers to post their favorite experience or why they support local rideshare. Offer a incentive, such as monthly draw for free rides, to those who participate. Uber successfully drove engagement with such UGC campaigns in the past (e.g. #WhyIRide in 2016 went viral). RideShareCompany can do a scaled-down version targeted at Moncton. Even if only a dozen people participate initially, that’s content and testimonials that can be amplified.
  • Influencer/Partner Collaborations: On a local level, partner with well-known community figures or organizations. For instance, team up with a local food blogger or campus influencer – give them a free month of RideShareCompany rides in exchange for them posting their honest review or a day-in-the-life using RideShareCompany. These relatable endorsements can reach audiences RideShareCompany’s own channels might not. The earlier mentioned collaboration with UNB’s student council (giving out ride credits on Instagram) is a good example – continue pursuing such partnerships (colleges, popular event organizers, local radio stations running contests, etc.).

Also, looking at Uride’s playbook: when Uride launches in a city, they often have local news coverage and social announcements that generate buzz. RideShareCompany should ensure that each new city launch or major update is treated like an event – press releases, social media countdown (“RideShareCompany is coming to Saint John in 3…2…1 days!”), maybe a promotional discount code for new sign-ups. This creates a flurry of content and shares. The key is to coordinate messaging across all channels so the brand voice is unified – energetic, optimistic, and local.

4. Enhance Website UX for Conversion: While social media will draw people in, the website/app is where conversions happen (rider sign-ups, ride requests, driver applications). A few tweaks can improve conversion:

  • Add a prominent “Download App” button or banner near the top of the homepage. Right now, a user has to scroll to the footer to find the app download links. Many users will bounce if they don’t immediately see how to get started. Consider a section that says “Ready to ? Get the RideShareCompany App:” with Android/iOS badges near the hero section.
  • Simplify the “Request a Ride Online” process or clarify it. If that feature exists (perhaps a web booking portal), make sure it’s user-friendly. If it actually just directs you to use the app, then perhaps remove it to avoid confusion and instead focus on app download.
  • Introduce live chat or a prominent Help link for new users. Since RideShareCompany is new, first-timers might have questions (“how do I pay?”, “what areas do you serve exactly?”). While the Help Center exists, guiding users to it with a “Have questions?” callout could reduce uncertainty.
  • Communicate RideShareCompany’s unique selling points more boldly. For example, a banner that says “Local Moncton Rides, No Surge Pricing, and Drivers Keep 100%” – if those are true, that’s a compelling pitch that differentiates from national competitors. Currently, a user might not realize drivers keep 0% commission until they dig into the site. Surfacing such points on the homepage can excite riders (who like supporting a service that treats drivers well) and attract drivers (who realize they’ll earn more). It also underscores the brand’s community-first personality in a practical way.

5. Emphasize Authenticity and Local Relevance in Every Move: All the strategies above tie into one theme – be the authentic, local alternative. RideShareCompany should consistently ask “Is this content/campaign showing our real, local, human side?” If the answer is no, tweak it. Some practical steps to ensure this:

  • Use real photos whenever possible. Instead of stock imagery or only graphics, take some high-quality photos of actual RideShareCompany drivers (in their RideShareCompany t-shirts or with the app open on their phone by their car). Or organize a small photoshoot with a few friends acting as riders in recognizable Moncton spots. These images will instantly make ads and posts feel more genuine to locals (“Hey, I know that street!”).
  • Language matters – keep the tone friendly and *down-to-earth. For instance, a social post can say, “We’re so grateful for our first 100 rides in Moncton! Thanks for riding local 🙏” – this feels more personal than “Ride with RideShareCompany – Download now.” Maintain professionalism, but inject warmth and gratitude. Given RideShareCompany’s scale, it *can individually acknowledge milestones and thank users, which big companies often can’t.
  • Monitor feedback and join conversations. If people mention RideShareCompany on Reddit or local Facebook groups (as some have in asking about Uber alternatives), have a community manager politely engage – not in a spammy promotional way, but to offer help or information. For example, the Reddit thread where someone asked about Uber alternatives had users mentioning RideShareCompany and Uride. A light presence in such discussions (where appropriate) can both provide good service and subtly market RideShareCompany through authenticity (just be transparent about who you are if engaging).

6. Set Measurable Goals and Iterate: It’s important for RideShareCompany to track its improvements. For social media, use the analytics on each platform to monitor growth in followers and engagement rate. Maybe the goal is to double the Instagram follower count in 3 months – track weekly and see which posts spike engagement (learn from those and do more of that type). For the website, track downloads or sign-ups that come via the website (if possible, use Google Analytics UTM parameters for links posted on social). If a certain blog article starts bringing in traffic (e.g. a post about “Moncton nightlife” that suggests using RideShareCompany for bar-hopping safely), that’s a sign to produce more content like it.

Best-in-Class References: To inspire content ideas and tone, RideShareCompany’s team can look at how other brands manage their presence:

  • Uber’s Community Initiatives: Uber often posts about how it’s helping cities or featuring drivers who have made an impact. This balances promotional content with feel-good stories. RideShareCompany can replicate this on a local level (e.g. “Meet Sarah: A student at U de M who earns extra with RideShareCompany to fund her tuition – and still aces her exams!”).
  • Lyft’s Social Voice: Lyft is known for a quirky, approachable social media voice. A Brandemix analysis noted Lyft’s content includes fun videos and contests, and that Lyft carved a friendlier brand image compared to Uber. RideShareCompany could lean into being the “friendly local rideshare” – perhaps even using a bit of Maritime humor or slang occasionally to resonate with the East Coast audience.
  • Uride’s Engagement Tactics: As a direct competitor, Uride’s strategy of announcing new city launches with local pride and offering promo codes (like their 50% off first ride deal for expansion) seems effective in generating buzz. RideShareCompany should continue to match or exceed such offers when expanding, and make sure those offers are blasted on all channels. Also, Uride’s follower counts show they successfully converted riders into followers – analyzing their content (frequency, tone, types of posts) could provide clues. For instance, if Uride often posts rider testimonials or driver incentives, RideShareCompany might do the same but highlight the 0% commission edge to entice drivers.

By implementing these recommendations, RideShareCompany can expect to see a healthier growth in brand awareness and user engagement. The goal is to have RideShareCompany punch above its weight in marketing: even with a small budget, authenticity and community focus can earn a disproportionate share of goodwill and word-of-mouth. In Moncton, where RideShareCompany is home-grown, there is an opportunity to cultivate a loyal user base that feels proud to support a local brand (something Uber or Lyft can’t claim there). Over time, as RideShareCompany expands geographically, maintaining that local-first, people-first ethos in its digital presence will set it apart from the big players.

In conclusion, RideShareCompany has a solid foundation – a functioning app, a clear mission, and a presence on all key platforms. The next step is to activate that presence with content and interactions that truly reflect RideShareCompany’s personality: authentic, caring, and part of the local community. By doing so, RideShareCompany will not only improve its marketing metrics (followers, SEO rankings, etc.) but also achieve its larger goals of brand awareness, customer acquisition, and successful expansion into new markets, all while staying true to the community it started in.

Sources:

  • RideShareCompany official website – features and messaging
  • RideShareCompany social media stats and posts (Facebook, TikTok, Instagram, LinkedIn)
  • Competitor benchmarks: Uber, Lyft, and Uride follower counts and content approaches
  • Brand strategy insights for rideshare (Uber vs Lyft, Uber marketing)
  • News on RideShareCompany’s expansion and local context (Moncton, Saint John)